Outline the different forms of verbal and non-verbal communication Essay

Communication is the activity of conveying information through the exchange of thoughts, messages or information; as by speech, visuals, signals, written work or behaviour. It is the meaningful exchange of information between two or more living creatures. Communication requires a sender, a message and a recipient although the receiver does not have to be present or aware of the sender’s intent to communicate at the time of communication thus communication can occur across vast distances in time and space. Communication works in two systems which are verbal communication and non-verbal communication whose forms this essay seeks to outline and discuss. Verbal communication is communication through a figure of speech and non-verbal communication is the process of communicating through sending and receiving wordless cues between people. Verbal communication refers to the form of communication in which message is transmitted verbally; generally this is communication by word of mout h or a piece of writing. Verbal communication is further divided into two forms which are oral communication and written communication. In oral communication, spoken words are used. It includes face to face conversation, video, radio, television, voice over the internet. In oral communication, communication is influenced by pitch, volume, speed and clarity of speaking. Furthermore, oral communication, while primarily referring to spoken verbal communication, can also employ visual aids and non-verbal elements to support the conveyance of meaning. Oral communication includes speeches, presentations, discussions and aspects of inter-personal communication. Oral communication also garners immediate feedback. Examples of oral communication can include a mother asking her son about his day at school, because of message and feedback a dialogue is created. More so, oral communication under verbal communication has its own advantages and in a face to face conversation, by reading facial expression and body language one can guess whether they should trust what is being said or not. In addition, oral communication carries a disadvantage because in a face to face discussion, user is unable to deeply think what he is delivering, so this can be committed as a stream of sub consciousness hence content or message cannot be trusted to be reliable as well. In-addit ion, in written communication, written signs or symbols are used to communicate a written message may be printed or hand written. In written communication messages can be transmitted via email, letter, report,  memo, only to mention to mention a few. Message in written communication, is influenced by the vocabulary and grammar used, writing style, precision and clarity of the language used. Examples of written communication used for internal communication or personal attention are memos, reports, bulletins, employee manuals and electronic mail. For communication with the external environment in writing electronic mail, internet websites, letters, proposal, telegrams, only to mention a few. Furthermore, written communication has its advantages. Messages can be edited and revised many times before they are actually sent; hence clarity and transparency of information can be refined to suit the recipient. Also, written communication provides record for every message sent and can be saved for later study thus it can be used as proof or evidence of the existence of certain situations. A written message enables receiver to fully understand it and send appropriate feedback. However written communication also has disadvantages. Unlike oral communication written communication doesn’t bring instant feedback since the receiver has to first analyse the message sent and gather appropriate feedback, more so, if it is external communication through a letter the receiver might be far away thus a delay in the deliverance of the message. Furthermore, it takes more time in composing a written message as compared to word of mouth and a number of people struggle for writing ability. On the other hand, the other system of communication is non-verbal communication. Non-verbal communication is the sending or receiving of wordless messages. Therefore communication other than oral and written, such as gesture, body language, posture, tone of voice or facial expressions is called non-verbal communication. According to Mehrabian (1972) ‘non-verbal communication describes the process of conveying meaning in the form of non-word messages’. Non-verbal communication helps the receiver in interpreting the message received. Often, non-verbal signals reflect the situation more accurately than verbal messages. Sometimes non-verbal responses contradict verbal communication and hence affect the effectiveness of message. More-so, non-verbal communication has three elements which are; appearance, body language and sounds. Appearance includes the speaker, clothing, hairstyle, neatness and use of cosmetics, more-so, surrounding and furnishings. Body language includes  facial expressions, gestures and postures. Sounds includes voice tone, volume and speech rate. According to Martes (2011) forms of non-verbal communication are classified in seven types which are kinesics, proxemics, physical appearance, haptics or use of touch, vocalics or use of voice, chronemics or use of time, artifacts or use of objects. Martes’s theory argues that kinesics or body activity can be with the use of eye contact, facial expressions, gesture, and posture. Eye contact is the way we look with people whom we are communicating. This shows paying attention. Facial expressions are important in conveying message to show our emotions. Gestures are the movements of our arms, hands, and fingers to describe or to give emphasis. Posture is the position of our body; it is also a way of paying attention hence kinesics involves more body activity. In-addition proxemics or the use of space shows nonverbal communication. Intimate distance for private conversations of close friends, Personal distance for casual conversations, Social distance for impersonal business, and Public distance for public speeches hence by one distancing themselves from others shows a difference of interests. Also, physical appearance is also another form of non-verbal communication. Choice of clothing and personal grooming also communicate a message. The message one wants to send is determined on how he/she dresses and grooms themselves. People have a choice to choose which clothing styles and grooming behaviours they want but it should be accordingly. Haptics or use of touch also communicates as a non-verbal form. People communicate through touch by the use of hands. Hands can be used to hug slap, kiss, pat, hold, embrace, stroke and tickle. With these, a message in variety of meanings is conveyed. Touch can be gentle and firm depending on how it is done for which purpose. Vocalics or use of voice is also known as paralanguage. This is a nonverbal sound of what is heard or how something is being said. It has 4 vocals characteristics: pitch volume, rate and quality. The presence of vocal interferences or extraneous sounds interrupts a conversation of fluent speech. The use of time also known as chronemics also conveys meaning. Duration is the time regarded as appropriate for certain events or activities. Activity refers to what p eople perceive should be done in a given time period. Punctuality is the extent to which one adheres strictly to the appointed or regular time thus a message can be trusted or regarded reliable through the duration, activity and punctuality  aspects respectivitly. Last but not least, artifacts are also a form of non-verbal communication. Artifacts are also use of objects. Object language refers to the meanings attributed to objects with we surround ourselves. It says something about someone because it represents the choices he/she make. However both verbal and non-verbal communications are liable to barriers of communication. Since verbal communication involves the medium of language, people speak in different languages since they come from different places thus communication may be difficult, understanding may not be found between the two sources of the speaker and the recipient. Non-verbal language is also liable to barriers of communication since not everyone is literate and educated enough to read one’s body language and discern the message within. In a nutshell communication occurs in two systems which are verbal and non-verbal communication. Verbal communication also divides into two forms which are oral and written communication, non-verbal communication branches into seven forms which are kinesics, proxemics, chronemics, haptics, physical appearance, vocalic and artifacts. Reference list Maetes (2011). Theories of Non-verbal Communication. Mehrabian, A (1972). Non-verbal Communication. Transaction Publishers.

The Health Nutritional Education

When parents send their children off to college, they might entertain the notion that their little darlings, having been brought up with the four basic food groups, will continue to practice impeccable dietary habits. Little do they know that their children skip meals, guzzle soda by the case, subsist on a diet that would make a mother cringe (Baker 12). Quick and easy meals are most attractive to students, so the microwave plays a major role in student's living habits. One half of all students say they use a microwave everyday, reports Roper CollegeTrack, an annual survey of student's behavior and attitudes. When college students arrive on campus there are so many changes they must go through. The simple fact of not being home can cause major amounts of stress, therefore changing a young-adult's eating habits. From my personal experiences as a college student, I have seen one of two things happen to students: they either gain weight or lose weight. When I came to college I weighed 150lbs. By the time I went home for my first Christmas break I weighed 173lbs. I got bigger, but not necessarily fatter. I weighed more, but my pants fit more loosely. A steady diet and consistent physical activity are the two keys to keeping the body you want during the most hectic, unstructured time of your life. My roommate played football with me my freshman year and weighed approximately 280lbs. He decided not to play anymore and wanted to lose weight. He began to workout and dieting right. He now weighs approximately 245lbs. This is a prime example of knowing what is right to eat for you. College students who leave home to live on campus or in an apartment face a period of transition during which they must assume greater responsibility for themselves, and this includes responsibility for their nutrition and dietary habits. Differences in dietary habits among college students have been well documented. Several factors have been shown to influence food selection, including gender, the desire to lose weight, age, academic major, and body-image perception. The location of residence has also been shown to influence food selection, but the relation between food selection and nutrient intake has not been documented (Beerman 1). For many students, living on a university campus is a traditional period between living at home with parents and living independently. Food decisions are among the newest responsibility that many students' face. Because new eating habits developed during these years, both negative and positive, are likely to be maintained, nutrient education effects have been targeted towards this group. The amount of information that people know about nutrition does not always affect what they eat. Many college students who do not major in nutrition take a course in basic nutrition, and the changes in student's concerns, habits, and knowledge of nutrition because of taking such a course were studied. Not all college students are required to take a nutrition course as a requirement to complete their degree. I believe that it would make a major difference in eating habits of many college students if they did. I took a â€Å"mini poll† in Whiteford Hall. I asked twenty different girls what their biggest nutritional fear of coming to college was. All twenty girls said that they were scared to get fat or gain weight. I asked them if they were going to take this nutrition course any time during their education here. Only seven said they would consider taking the course. I have not yet completed this course, but I have learned so many new things about my body and the way the works. Now I feel that I can lead a healthy life from the knowledge I have accumulated from this course. Upon completing a basic nutrition course, students felt that they had learned a lot about nutrition, but only 45 percent said that they made changes in their eating habits because of this. The only statistically significant change in food habits was the tendency to drink low-fat milk. Most also decreased their use of vitamins and mineral supplements (Mitchell 7). The Basic Nutrition course for the non-nutrition major may be the most widespread, in-depth means of teaching nutrition to college students. This course provides both academic and practical nutritional education, so the teaching is complicated by the need â€Å"to create informed consumers who value good nutrition and consume nutritious foods throughout their lives. Classroom tests measure textbook nutritional knowledge, but the practical application is not measurable. Several studies have found that nutritional knowledge is not predicting of dietary practices (Mitchell 8). I don't agree with this statement. I believe that the more nutritional knowledge that you have, the better you will eat. If you know something is bad for your body, I'm sure you will refrain from eating it. You might not totally remove it from your diet, but you will probably lower your intake of the specific item. If you have no knowledge of the nutritional value of what you eat, you will have no chance of being a healthy person. College is a very demanding time in your in your life, both physically and mentally. You need all of the help you can get. Having a consistently healthy diet can play a major role in your college existence. You need the right type of energy to complete all of your daily tasks. If you have no knowledge of dietary requirements or the nutritional value of different foods, you can not make the right decisions for food consumption. College students indicated that the greatest value of improved nutrition was better health in the future. This should be considered in motivating students to make dietary changes (Mitchell 8). Vegetarian eating habits are popular among college-aged and teenage people. About 15 percent of the 15 million college students eat vegetarian meals. However, vegetarianism is more popular among women than men. 50 percent of women ages 18-19 believe in vegetarianism. Many young vegetarians choose not to eat meat in order to reduce the intake of fat, but some will occasionally eat meat. However, young vegetarians definitely do not prefer vegetarian-style meat products (Walker 6). To many Americans, the term â€Å"vegetarian† conjures up images of hippies noshing on tofu and brown rice. But a new generation of vegetarians may bring meatless eating out of the extreme and into the mainstream. The new bastions of vegetarianism are college campuses (Walker 7). Young women seem to be driving the trend toward meatless eating. Nearly 50 percent of women college students say vegetarianism is in compared with the 33 percent of men students, according to Roper CollegeTrack. Pamela Limpitt, food service purchasing director for the University of Pennsylvania, agrees: â€Å"I'd say 9 in 10 of our vegetarian students are women (Walker 12). A survey of young female athletes at a midwestern university reveals that nutrition knowledge is positively related to healthy eating practices. Data on these two indicators were collected to compare nutrition between female high school and college athletes in 1992. Analysis shows that the older athletes had more accurate nutrition knowledge and better eating habits than their younger counterparts. Moreover, a significant proportion indicated that they often turn to their coaches and trainers for this type of information, suggesting that physical education teachers can shape nutrition attitudes (Buch 1). Coaches and others who work with athletes must teach young people how to select nutritious foods that will promote a lifetime of good health. Young female athletes' concerns about weight and body image strongly influence their eating practices. Knowledge alone is not enough to ensure good dietary habits. Attitudes also affect behavior (Buch 2). Nutrition knowledge is positively associated with age, education, dietary pattern, sources of nutrition education, and length of time in a sport (Frederick & Hawkins, 1992; Perron & Endres, 1985). Other important factors, such as concern for weight and the dependence on others for food selection, also affect food consumption (Barr, 1987). Athletes are always concerned with their performance and how to improve it. They may work to improve their technique, lift weights, or add the right nutrients in their body to perform at optimum levels. The only problem is that any athletes do not have the proper nutritional knowledge to make the right dietary decisions. For example, to build one pound of lean tissue, an athlete must consume approximately 98 grams of protein and 2,800 calories for extra energy to synthesize muscle (Williams, 1988). If this were the athlete's goal for a week it would mean 14 grams of protein and 400 calories per day in addition to the usual diet. Fourteen grams of protein can be obtained in two glasses of milk or two ounces of lean meat. With a small amount of additional protein and enough fuel from complex carbohydrates, muscle building can occur. This is all very simple if you have the knowledge. Most athletes think that for muscle building you must take supplements or just eat a lot in general. This is why nutritional education is so important for an athlete to succeed in a very competitive age of sports competition. College is a very hard time for a young adult to be worrying about too many things at once. They have been fed all of their lives and been taught what is good and what is bad for them. There are some many outside factors that make your food selections for you. Many of these choices, you have no control over. That is why I believe nutritional knowledge is so very important in a college student's survival. If you eat the right things you will have no weight or health problems. A good diet can ensure a long energetic life. During your college years you need all of the energy you need to pull â€Å"all nighters† during exams and when writing nutrition papers. The more knowledge you have the better your body will feel and the healthier you will be.

The Criminal Justice System Assignment Example | Topics and Well Written Essays - 500 words

The Criminal Justice System - Assignment Example Police brutality is an issue of great concern globally. Torture in cells on claimed suspects by law enforcement is a clear sign of a failed criminal justice system. The perpetrators of such inhumanity are never brought to book. The same supposed law that was meant to protect is the same law that seeks to destroy (Garland, 2002). I believe that if a crime was to be committed but the offender is not brought to book, it still is an offence that is punishable according to the law. This means that one is indeed a criminal despite the fact that they did not get caught in the act of committing the crime. Criminal masterminds that manage to commit crimes and still evade law enforcers do not cease being criminals despite the fact they managed to outsmart the law. It still is a crime and that automatically qualifies them as criminals (Garland, 2002). The conflict model of the criminal justice system argues that for an organization to be fully effective, it should be willing to work competitively to produce justice rather than cooperatively (John, 2005). On the other hand, consensus model also known as the systems perspective of CJS, argues that to produce justice, organizations should be willing to work cooperatively. The conflict model, also known as the System conflict theory, argues that worries over fame, fame, success cause conflict in the justice system itself. Some of the main differences between the crime control and the due process model are; in crime control, repression of crime is the most important function while in the due process, providing fairness under the law is seen as the key function (William, 2001). In the crime control, concentration is placed on vindicating the victims’ rights rather than protecting the defendants’ rights while on the other side of the due process, concentration is placed on the

Marketing - Safety Provision Essay Example | Topics and Well Written Essays - 1000 words

Marketing - Safety Provision - Essay Example In an argument by Tuck (2005) safety business environments contain the best business ventures and successful businesses. With a safe operational environment, entrepreneurs have the confidence to venture in businesses and investors have the courage since they are assured of safety. Safety in the neighborhood or a business environment falls under the category of quasi-public goods. Safety is a natural occurring good which are essential in the environment. It has unlimited demand since it is intangible and the supply depends on a body and can be influenced. However, its demand rate can rise if the neighborhood is a constant den of any form of safety breaching factor. With increasing demand, it can be easily raised to suit all consumers. Apart from government action, market provisions also promote safety measures. However, neighborhoods with safety promotion tools from market provision are usually exposed to any form of loss (Besley, 2006). This paper will look at safety as both a collec tive good and also a quasi-public good. Additionally, it will differentiate safety from governments and safety from market provision. ... Population as a factor affects the supply of demand in terms of productivity and size. A high productivity population usually demands high safety initiatives and vice versa. A large population also needs more safety attention than a population with a small size of occupants. In the demand of safety there is non-rivalry till to a point of the above situations (Tuck, 2008). It is usually important for any person to investigate safety provision bodies. The two major stakeholders in the provision of safety are the government and the market itself. However, the government’s participation is the most significant. With all its arms in legality and operation levies, the government significance is easily to detect in a business environment (Argyle, 2001). To determine if the government is providing safety business operations, one has to look on taxes rates and legal requirements for operating a business. In a safe business environment controlled by the environment, the body should regu late taxation depending on the size of the business. If this is detected in a market, it is proof that the government is involved in the provision of safety. Another government initiative for provision of safety is the fact that everyone should be given the needed emergency attention regardless their position and financial stability (Mueller, 2003). Safety emergency services for every individual can only be provided by the government. This characterizes an environment with safety provision by the government. From the above scenarios the scope of the government’s involvement in provision of safety is confirmed. The above scenarios also help people to determine the body responsible for provision of safety in their neighborhood. With the government

Discuss the controversies that have occurred around the issue of race Essay

Discuss the controversies that have occurred around the issue of race and intelligence - Essay Example According to scientists, the relation between the two constructs race and intelligence cannot be defined accurately (Sternberg, 2005). Psychologists and sociologists have come up with different views on what the constructs imply. In their attempt to correlate them, researchers have only given way to more contradictory ideas. It is a common belief that level of intelligence varies from race to race. This belief has fuelled controversy over the issue of racial discrimination on the basis of intelligence quotient or IQ. Nisbett (2005) states that there is a difference of intelligence level among the Blacks and the Whites. He further claims that the Whites have scored over the Blacks in intelligence testing by one deviation point. However, Nisbett’s point is countered by the view that intelligence testing methods vary depending on the socio-cultural context of the individual (Sternberg, 2005). There have been a lot of debates and discussions over the analysis of intelligence and its genetic bearing. Though it is an abstract concept but can be measured by means of a number of techniques that keep on evolving. Experts are of the opinion that as intelligence is multi-dimensional in nature and conceptually vary from society to society it calls for different conceptual methods of measuring it (Neisser et al, 1996). Of late there happens to be a disagreement over the authenticity and validity of IQ test patterns as it has been declared to be outdated in ascertaining the intelligence level or mental ability of different races. It is because of the simple reason that the conceptual construct varies culturally and socially. As a result the attributes that make for intelligence within the Chinese might not be so for the Americans. Therefore it could be said that the IQ test’s predictability is limited (Neisser, 1996). Neisser’s views though

Reality Tv Research Paper Example | Topics and Well Written Essays - 1750 words

Reality Tv - Research Paper Example Media plays a great role in keeping the society updated on current issues and entertainment among other benefits to the society, but it can turn to be disastrous when ethical issues are not well considered. Media could promote pornography, propaganda and false/doctored information, which promote culture rot and immorality among other negative societal traits (Kieran, 39). Ethics applies in different areas in the media industry, and each country has established ethical guidelines to guide each media personality depending on the type of interaction he/she have with the audience. Media personalities in their profession must understand the prevailing ethical and legal guidelines in the industry. They act as the eye or mind openers of the society. They are required to inform the society on the current occurrences or happenings in the economical, political, entertainment, religion, Educational, governance and health among other societal issues. The majority of the media personalities are t he role models or mentors to several individuals, more so the teenagers, who are likely to take over media personalities’ dress style, walk style and language among other issues. It would be better if the media personalities consider some ethics in the career to mentor or encourage development of responsible and respective society members. It is worth mentioning that media is among the most complex careers, due to the nature of interaction it has with the public. Everyone is always watching eager to learn the current happenings, any slightest mistake or misconduct may compromise their respect and relationship with the public. News manipulation forms one of the ethical issues in the media industry. It is the omission or alterations of some elements in the news in favors of certain individuals or community. This is common with politics where some political aspirants or leaders may use his/her power or office to influence whatever is being conveyed to the public. Some media comp anies may also manipulate media content on some bribes or tokens by the wealthy and influential political class. Although there is no specific law describing certain consequences to such act, but a company may lose the public trust. Some external stakeholders like advertising companies or agencies may cut their links and deals with such media company. Social researchers more so in developing nations indicate that major civil and international wars have been caused by the manipulation or doctoring of the actual facts. The audience or viewers will have no time to evaluate the news or any other media content but take to the streets and cause havoc. Manipulating the news is more about telling lies to the public and this is demoralizing. Some of the modern media companies do not observe certain international media ethical standards. The advancement of technology implies some life changes like dress code, entertainment as well as relationships among other aspects of human life. Media pers onalities hardly consider their career ethics so long as their audience is entertained or contented. Modern ladies in the media companies wear short and sex appealing uncomfortable dresses to keep the male audience attracted. This may be appealing to the younger generation unlike older adults who appreciate good morals. Media personalit

Mission and Vision Statement Assignment Example | Topics and Well Written Essays - 500 words

Mission and Vision Statement - Assignment Example gic plan, the institution intend to make the quality and accessibility of benefits that would optimize value that would make it people-centric, results driven and forward looking. The recent debacle about Obamacare that led to government shutdown presented the vulnerability of Veteran Affairs because it is one of the government agencies where some of its services were affected by furloughed civilians. Many beneficiaries are also complaining that their pensions are no longer enough to cover their daily cost of living. The recent political debacle is a huge opportunity for the agency to look for ways where its services can be insulated by external factors such as the political debacle of the Republicans and Democrats over Obamacare that led to the federal government’s shutdown. It also highlighted the need for the agency to have other source of funding such as investments so that it is not totally dependent from the funding of the federal government. External threat such as government wrought by political bickering was not anticipated by those who framed the strategic plan of VA and made the agency vulnerable to it that its other services were such as commissaries to family and survivor because of the furloughed civilians. While the funding of the VA is appropriated a year in advance, similar political debacle that would stretch for a long time could affect the funding of VA. The wordings however are already inappropriate for today’s modern times and it is no longer responsive to the present needs. It now appears to be simplistic to the point of being naà ¯ve. A mission of taking care of fulfilling President Lincoln’s promise can mean a lot of things except when delineated by its vision that says to care those who were in battle, his widow and orphans. It is better to rephrase its wordings to make it abreast with the realities of the time as well as integrate those vulnerabilities identified in the SWOT

Team motivation Case Study Example | Topics and Well Written Essays - 2500 words

Team motivation - Case Study Example For any organisation to be productive, it needs to motivate its employees towards its goals so that it achieves its business objectives. Motivation for the employees can be internal or external. While external motivation is an incentive provided by another person, internal motivation is offered by the environment and achievement of the task. But just as the individuals are unique, motives are unique as well. They are individualistic, they evolve with the times and change and are hierarchical as well. What works for one person may not work for another person. Therefore finding the right motivating factor is a challenge by itself. It is a continuous process. The various theories have tried to analyse how exactly motivation works, and have added a lot of research and valuable knowledge that can applied to a current situation to arrive at a solution that best suits the current needs under the operational constraints. There is no universal theory that can be applied to all the situations and offer a universal solution. Fredrick Herzberg tried to understand the factors associated with job satisfaction which motivated or demotivated people to perform a task. These factors, called Motivators, if present caused Job satisfaction. Motivators usually included nature of task, responsibility, promotion, recognition awards and a sense of achievement. The absence of these motivators signalled lack of satisfaction according to Herzberg. He also found that another set of factors, when absent, caused Job Dissatisfaction. However the presence of these factors did not cause Job Satisfaction. The presence of these factors called Hygiene Factors meant that the people were not dissatisfied, but neither were they satisfied. Hygiene factors included company policies, supervision, low rewards, substandard working conditions and poor relationship in the workplace. "Turning past de-motivators within your organization into future motivators for employees and aligning them to the objectives of the company will ensure both succeed". (Source:

The immigrants by Margaret Atwood and Borders by Thomas King Essay

The immigrants by Margaret Atwood and Borders by Thomas King - Essay Example When asked of her citizenship, she always declares that she is a â€Å"Barefoot.† It takes her and her son days to pass through the borders going to Salt Lake City because of her unwillingness to identify herself as a Canadian. She also brings a lot of food to avoid buying from convenience stores and dresses up in their old ways because she did not want â€Å"crossing the border looking like Americans† (King 133). The narrator observes his mother’s resistance of acculturation and allows her to do what she likes. He can guess what she is about to tell the immigration personnel but never contradicts her even though her manners would cause a big delay. The mother’s attitude is opposed to her daughter’s. Laetitia, shows clear signs of acculturation. The latter is more lenient and ready for assimilation because she claims that her â€Å"Dad’s American† (King 131). She likes living in Salt Lake City on her own, and boasts about the city’s improvements with her mother. Despite her defiance of acculturation, the mother is not totally against other cultures. The fact that she marries an American illustrates her openness to assimilation. Likewise, she pays a visit to her daughter to see Salt Lake City and buys Mel from duty free a souvenir hat as a sign of friendship. Nevertheless, while the persona expresses resistance to assimilating the immigrants’ culture or behavior, she admits the fact that she herself is an immigrant, saying, â€Å"I wish I could forget them/and so forget myself† (Atwood 31). This means that while she loathes the immigrants, she recognizes her complete assimilation and acculturation to an identity that other American immigrants have established. By forgetting the immigrants she observes, she could then forget herself. This implies that the narrator despises the thought of being an immigrant as it reminds her of her own lack of identity. The persona attempts to show contrast between her and the immigrants as she

Branding Essay Example for Free

Branding Essay Case Study 1: Transaction pricing in a recessionary economy Our client is an FMCG major that sells its products across many large and small retailers. The client is facing pressure from one such large retailer to cut prices across brands and categories. The client is therefore losing money on several products. Our client would like to use analytics to bring in some science into the pricing decision. Our analysis should help the client decide what pricing strategies should be applied to each product. How would you approach this analysis? The data available is weekly price and volume data for all client brands at the retailer for a period of 2 years. Case Study 2: Managing extreme seasonality Our brand is a high end lifestyle brand, famous globally. They however, face an issue of seasonal sales, with over 60% of their sales coming in the holiday period. They would like to understand how best to ensure sales in non seasonal periods as well and make the sales curve more even. Data available includes volume and values sales and usage and attitude studies. Case Study 3: NPD (own label) at a supermarket chain A leading supermarket chain wants to expand its limited portfolio of RTE food products. Transaction data for the past 1 year is available. How would you go about understanding the type of products to be introduced? What is the launch strategy for the products chosen? Case Study 4: Acquisition vs New product development A food major in the market with no chips brand in its portfolio. A decision has been made at the board level to either acquire an existing brand or launch a new one in this space. You are in charge of implementing this. 1. How will you take the decision on acquisition vs. new product development? Which metrics would you evaluate, what analysis would you perform what data would you require? 2. If you decide to acquire a brand, how would you choose among the existing brands? What info do you require on each brand to make this call? a. Any intangible factors that would influence your valuation of existing brands? In case you decide to launch a new brand, how would you go about it? How would you decide the desired new brand characteristics and the associated marketing mix? Case Study 5: Analyzing brand performance A chips brand has recently been launched, but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you suggest (you are free to make relevant assumptions on the diagnosis)? Case Study 6: Heritage brand with stagnating growth A very old chips brand (kind of like a heritage brand) is faced with stagnating growth. It continues to perform reasonably well on key equity parameters, and there is no decline compared to previous years. 1. How do you read the situation? What data would you require to make an accurate diagnosis of the issue? What are the potential corrective actions you would suggest? How would you decide between the various options?

Four Important Topics Of Literature

Four Important Topics Of Literature Introduction: This paper covers four important topics of Literature, which include: Essay, Poetry, Prose, Drama and Film. Essay is a form of writing, which can be literary-based or scientific-based. Like any other form of writing, it has its different characteristics, and also it serves for different purposes. For example, when writing a letter to a friend, it could be said that it is a form of an essay. When applying to colleges nowadays it is mandatory for every applicant to write a so called entrance essay. Even the newspaper columns are designed to be written in an essay based. Essay consists of three parts: an introduction, which is the first paragraph of an essay, the body which includes several paragraphs, and the conclusion, which consist of one or more paragraphs and is structurally the last part of an essay content. Poetry is an ancient literary art. There are many poets who have contributed so much to enrich the literature that is being studied today. Like any other form of literature, it has many characteristics that define poetry. But unfortunately there isnt a clear definition of what poetry is. So, different poets have expressed their thought of what they think defines poetry. Prose in another important work of literature. It is defined to be as the epic literature that is written in lines. It is basic literature that is seen and used daily. Prose includes books, such as novels, tales, and short stories. Like any other literary work, it has different characteristics, and rules and regulations that make up the prose. Drama is also known to be more popular during the golden age. Its a literacy work that is written basically to entertain people, especially Kings Courtyard centuries before. Nowadays, well known dramas play on theaters, throughout the world. Film is an art form of motion picture, also known as movies. Many representatives are involved to make up the film. Film has different characteristics that are known as Action films, Adventure, Comedy, Crime and Gangster, Drama, Epic/Historical, Horror, Musical, Science Fiction, and Western films. ESSAY Definition Essay is a form of writing, which is relatively short and could be literary or non literary writing. The word essay for the first time was used be a French writer, Michele Montaigne, as a matter of fact the origin of the word essay comes from French, which means to try or to attempt to write (Musai, B. 2004). The period when Montaigne started to write essays, even though we find some forms of essays before this period, makes us understand that essay is the newest form of writing in comparison with poetry, prose and drama. Essay is a collection of ideas, mainly literary ideas, or a single idea, written and backed up by some supporting facts. Most of essays have pattern which they are written. English teachers use them frequently as a testing tool, but today they are also a major part in students entrance exam for college or University (Fleming, Grace, 2010). Representatives As mentioned under definition, the common form of essay dates back to Montaigne, whose essays got published in 1588, although the types that we have today are derived and evolved due to the increasing needs and language expansion. From early representatives we also find an English writer, Robert Burton, although he differs on the style from Montaigne. Montaigne used essay writing as a self-discovery, more of a personal narration, whereas Burton expressed his knowledge through essay, more like a modern essay that we have today. Also we find some early representatives from England such as Sir Thomas Browne and Laurence Sterne. Some early representatives from France include also Andre Gide and Jean Cocteau (Britannica Online Encyclopedia, n.d) We can confidentially say that essay has changed its role and purpose since its beginning. Essay has evolved from a personal story to a more detailed tool of one expressing feelings, ideas and so forth. Today essays have same pattern, use a format, and discuss a range of topics; they are used to persuade somebody of something, to narrate a story or an event, express feelings for some issues and policies and even used as a social and political criticism tool. They have evolved and become an integral part of college and University recruitments. More often than not, students are given essay assignment on topics that require a student to take a stand in very controversial issues such as abortion, global warming etc. Types and characteristics of essay Based on the sets of skills one has, today essay provides a form of writing for everyone and every personality. If you are a person that likes to argue, you can use an argumentative type of essay to express your feelings, opinions, thoughts. If you are gifted with descriptive skills, you can use this type of essay and colorful language to describe something. In general, these are the types of literary essays: descriptive, narrative, evaluation and persuasive or argumentative essay. Narrative is more of a literary type of essay, meaning it is characterized more in artistic language. The story in narrative essay most of the time is written in chronological order. Descriptive essay could be literary or non-literary (Fleming, G. 2010). This type of essay is used to describe an object, a place, a person or an event. An example of this would be: What is a car, what is it made of, how is it put together, how long it lasts and so on. Evaluation essay has multiple types and is mostly used in different levels of education. Some of the evaluation essays are: essay of a process or guide, comparison contrast essay, calcification essay, cause and effect essay, conclusive essay etc. Persuasive or argumentative essay is one of the four main types of essay. Its goal is to persuade the reader to accept, master, or act according to the ideas of the writer. This is different from the goal of narrative essay which is that reader tries to understand the authors ideas. In this type of essay, writer is required to back up his ideas with statistics or other proofs to convince the reader of things he is writing are correct (Musai, B. 2004). There are also non-literary types of essays such as visual arts, music, film and photography etc. The general format of essay is: introduction which is made of three to four sentences; body of the essay that can have multiple paragraphs and conclusion (Lilly, M. 2006). In general, essay is different from other literary writings. It is somewhat similar to prose because it is written in lines. Sometimes it could also be similar to prose in content especially narrative and descriptive essays. The difference between the essay and the narration is that narration contains more figurative expressions, whereas essay contains facts and supporting arguments. This also concludes that essay differs a lot with poem and drama. However, in contrary to other literary and non-literary forms, essay is written for multiple purposes and different topics. Today it is written in different educational levels, hiring purposes, in daily paper etc. POETRY Definition: The word Poetry derives from a Greek word poiesis, which means in a making. Poetry is a unique art of literacy, but it doesnt have a clear definition of what it is. It is said that poetry uses a fictional plot, a specialized language, and it is written in a special form (style). When writing poems, authors try to express their thoughts in less space using that specialized language, not compare to novels and short stories that use much more space. Poetry is an ancient art of literacy, before people use to carve poetry in the caves, and that is known to exist long before. There are many poets, and uncountable written poems thought the time, but there isnt a clear definition of what poetry is. Although, many poets have their own definition of poetry. For example Paul Engle definition of poetry is: Poetry is boned with ideas, nerved and blooded with emotions, all held together by the delicate, tough skin of words (Poetry America, 2009) by Paul Engle. Another quote by Aristotle: Poetry is more philosophical and of higher value than history; for poetry tends to express the universal, history the particular(Poetry America, 2009). Even though it is difficult to define poetry, most people are able to recognize it when they see it. It is worth remembering that poetry especially in the form of the song is one of the oldest forms of artistic expression, it is much older than prose and is seems to originate in a human impulse that reached for expression in joy, grief, doubt, hope, loneliness, love, etc. For example, the National Anthems are poems, that are turned into songs or the Anthem that express so much feeling, about joy, victory of being proud of their heroes and their Nation. Representatives: There are many well known Poets thought the world, but to be represented in this paper two preferred once are chosen: Robert Frost and Emily Dickinson. Both are American Poets, whose art of poetry is well known. They have contributed so much to the American literature and have enriched it with their creativity. Robert Frost has written many poems, but his poems are well know, one of which is Stopping by woods on a Snowy Evening (Academy of American Poets, 2009). Emily Dickenson is one of the most famous female poets in American literature. She has written close to 2000 poems, and her poems were numbered. On of her many poems is called: A Bird came down the walk (328) (Academy of American Poets, 2009). Differences between Poetry and Drama: The Poetry and Drama are different in many ways. Drama is presented to the public as an entertainment, either telling a story which the author is not physically there, but it is told though different other people, or actors. Whereas poetry is also recited by other people besides from the poet himself/herself. Sometimes is it also played in the stage too, through songs. Characteristics of Poetry: There are many characteristics of poetry, the main ones are Lyrical poetry and Narrative poetry (Lethbridge Mildroft, 2003). Lyrical poetry are short, non-narrative poems, which include subcategories, and one of them is the Sonnet, which is written in fourteen lines (Lethbridge Mildroft, 2003). The Narrative poetry is a form of poetry that tells stories through it, for example love stories, tragedies etc. Other forms of poetry are written in four lines, which are known as stanza. Stanza is used more often in poetry, by many Albanian poets as well as poets throughout the world. PROSE Definition Prose is a type of epic literature that is written in lines. Usually sentences in prose continuous in that line, not in another one. Some authors (writers) say that writing prose is the best form of writing, because words are in their best order. Sometimes we wonder what does the word PROSE means. The word prose comes from another similar Latin word that is PROSA and it is used to describe facts or anybodys thoughts. Representatives There are many well known prose writers but we mention two or three of them, like Shakespeare, Virgina Wolf, Henry Fielding etc. Shakespeare is one of the most famous writer, he is known with his dramas like: Romeo Juliet, Macbeth etc. Virginia Woolf is the one who presents a new style of writing in Prose through the events, such as Stream of Consciousness, and Henry Fielding who gives another direction of prose writing. Differences between prose and poetry There are some differences between prose and poetry. We can say that prose is easier to understand because unlike prose for poetry, we can explain prose with our words. Another difference is that in prose it doesnt matter if it rhymes or not. There are a lot of differences between prose and poetry but despite this sometime it is difficult to note which one is prose and which one is poetry (Rrahmani, Z., 1999). Differences between prose and drama Expect the differences between prose and poetry there are some differences between prose and drama. In the prose the author is the one that describes characters and settings, but in the drama there are actors and actresses that play on it. Characteristics of prose There are two basic kinds of prose: elementary forms and composed forms (Rrahmani, Z., 1999). In the elementary form there are: Legend, Myth, Fairy tales, and in the composed forms there are: Novel, novelette, Tale (Rrahmani, Z., 1999). Elementary forms The word Legend comes from Latin word that means something that is needed to be read. That tells a story which can be real but which can contain other decorative elements. Myth is Greek word that has a lot of meanings like: tale, language, speaking etc. It talks about tribes, their lives and the origin of world. Fairy Tale is another kind of elementary literature form and it is wordy creation that combines real and fantastic motives (Rrahmani, Z., 1999). Composed forms Novel is large type of prose and the word roman comes from Latin word lingua romana. Novel was read by different social layers. Word novelette means something new, that comes from Latin Word novelus. Novelette contains extraordinary motives but it doesnt mean that novel avoid other events from daily life. Novelette contains some structure elements like: small number of characters, interlacing between real and fantastic. Tale is a short type of prose, this type comes from fairy tales and legends. In tale there are reflected some important side of reality (Rrahmani, Z., 1999). DRAMA Definition: The general term DRAMA (Classical Greek: ÃŽÂ ´Ãƒ Ã‚ Ãƒ ¡Ã‚ ¾Ã‚ ¶ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ±, drà ¡ma meaning action) (Wikipedia, 2009) is understood to be a composition literary, which is written to be represented in theaters. For that reason authors consider its solid rules, without their application drama cant be successful in stage. At drama devoid the confession and description, whereas all the text surrender via dialogue and monologue. Drama differs considerably from poetry or narrative because drama it is usually written to be performed in stage by actors. Aside from the text that actors will express, didaskaliet are also a component of drama, wherewith characterizes the view of scene, personages doings and demenaunors, the noises that are going to be heard etc., which usually puts in brackets. Classic drama (Greek and roman) was written in verse and was played in amphitheaters, some of them are still saved (for example in Butrint, which was Greek colony). Classic drama have had a solid construction, they were count by strong rules, so its composition necessarily traversed in those phases: exhibition, interlacement, culmination, vicissitude and solution. A drama usually separate in small components, which are called acts, so we have dramas with five acts, three acts, one act etc., meanwhile smaller unit is scene, which hits every actors entrance and exit in stage. Another feature of classic drama was oneness of the place (the event had to came off in one place), oneness of the time (the event held out twenty-four hours) and oneness of the doings (the event didnt have a break). As every drama flow by a conflict, which make a specific language, more dynamic, more emotional, not usual. Modern drama arrived to bring in scene the man, life and random language (Culler, 1997). Characteristics of the drama Until the18th century tragedy and comedy were the main kinds, but later the drama was displayed, which then took the dominant role. Tragedy In the ancient time handled the destiny of the kings and demigods. The affairs which civilized were unusual and big. The language of the drama wasnt daily, it style was high so just Kings and Queens and the people of the court could understand it. Later on the characters of the tragedy became the big historical characters. The main feature of the tragedy is that its conflict ends necessarily with the heros death. Comedy (In Greek komo convivial and od song) is a dramatic work (Wikipedia, 2009). Since antique comedy attended with usual people and usual events, which had a happy ends. As tragedy designed to concuss with its tragic end, comedy designed to make you laugh. Comedy was very open divide its designed thematic, divide its yoked characters and divide its way of civilizing. From the roman authors disunited Plaut and Terenci than Shakespeare in England, Molier in France, Gogol in Russia, etc. There are many centuries that dominate the writing of drama, which is written in prose, which doesnt have solid rules anymore like classic creations, which has a much wider gamut of the thematic and has an unlimited chance to choose the characters. It design mans destiny, who is confronted with different harnesses, who collides with the fellowship and pass into the tragic and comic situates at the same time. After the technology revolution, from drama some new styles of art appeared, which are much more famous in all over the world, like radiodrama, television drama and movie. FILM Definition: Film is an art form of motion pictures, also known as movies. Films/movies are shown in cinemas, or movie theaters, where people gather to see them. Film is a form of entertainment which has grown into a huge business worldwide nowadays. The first motion picture ever made is known to be The Horse In Motion which dates back in the 1878 (Associated Content Inc., 2010). Further more, there isnt an exact answer when the first movies was made, because back then the technology was not as advanced as it is now. But the film technology has improved throughout the years, the first movies, were without sounds, and without colors, and now there are 3D movies, which are said to be advanced. Representatives: First of all film representatives are considered the writes, those of short stories, Novels, Fictions, Fairytales etc. Then there are people who are part of making the film, which are known as the screenwriters, actors/actresses, film crew, film director(s), experimental film makers, movie studios, and finally film critics (Knowledgerush, 2009). Difference between Drama and Film: The difference between drama and film isnt much different, except the Drama is performed in from of an audience, whereas film is recorded and then shown to the audience. At the end they have the same idea, it is an art of entertainment and also a way to educate people though different plays, or shows and also different films. Characteristics of Film: There are different characteristics of Film/movie, for example: Action films are those that have in it battles, fightings, explosions, fires, basically that show a lot of action. As everyone knows that The James Bond films are action films. Adventure films are films that have to do with expeditions, trying new things, exploration of near and far away lands, such as the quest to find the hidden treasure, for example the movies National Treasure. Comedy Films are films that make the audience laugh while telling a story. Crime and Gangster Films are films that have to do with murders, and generally with people that dont obey the law. For example The Law and Order series. Drama films, are the once that have to do with romance, romantically tragedies etc (American Movies Classics Company, 2009). Epic/Historical Films are based on historical events, on war, or on heroic figure for example the Albanian heroic figure is made into a film known as The Scanderbeg. Horror films are basically films that are made to terrify the audience, at the same time to entertain them. Musicals (dance) films are films that have lots of dancing and singing in it. A well know musical movie called The Sound of Music. Science fiction films are those that have aliens, the ones that are well known are The Star War series. And finally the Western film, are generally known as the American cowboy movies, with Indians, guns, horses etc (American Movies Classics Company,  ©2009). Conclusion: To conclude of what is mentioned above about Essay, Poetry, Prose, Drama and Film, it is important to include that they have enriched literature that is known to us today. These subcategories of literature are all connected to one another. They are a written art, which has improved peoples knowledge. Everything that is known to mankind, about its history it is written through essays, poetry, prose, drama and also showed in motion picture. Even though each of them has different characteristics, they all have one purpose that is to communicate between people.